New Market Changing Technology Helps Bulldog Solutions Reduce 90% of Time, Effort and Cost Previously Required in Marketing Closed-Loop Analysis

Philadelphia, PA - HardMetrics Inc., announced today the availability of Marketing Performance Manager (MPM), the industry’s first marketing outcome analysis tool that eliminates at least 80% of the time, effort and cost involved in closed-loop marketing. Built on HardMetrics core performance management engine, MPM has been adapted for marketing campaign outcome analysis with requirements driven by lead optimization and management company, Bulldog Solutions.

HardMetrics' developed MPM to help enterprises align sales and marketing goals, improve marketing accountability and demonstrate campaign ROI for closed-loop analysis. Closed-loop analysis is a process intended to set business goals, monitor progress, assess impact and effectiveness of activity, and realign objectives and tactics as required. Through a codeless implementation that requires no back-end application programming, MPM allows marketing executives to define their own dashboards, scorecards, reports and alerts, to keep on top of campaign results in real time. MPM offers maximum flexibility to correlate any source of marketing data, whether it is an Excel spreadsheet or a campaign management platform, to sales, financials and any other information source relevant to measuring the impact of marketing on the bottom line.

Bulldog Solutions turned to HardMetrics to address a cumbersome and time consuming process for delivering campaign reports and qualified leads to its clients. To keep pace with a growing list of clients, Bulldog Solutions was forced to dedicate valuable resources to full-time client reporting. "We had to pull together 40 different reports for each client campaign," noted JT Buser, manager of HardMetrics Unveils Marketing Performance Manager Page 2 analytics at Bulldog Solutions. "There were mountains of reports from Eloqua, our marketing campaign management software, but it was a lot of work to make sense of all that data for closed - loop analysis."

"Bulldog Solutions presented us the opportunity to work with a marketing subject matter expert and enter a very important market, that for years has struggled with the time, difficulty and cost involved in the multi-channel analysis of customer acquisition," commented Rob Winner President of HardMetrics. "HardMetrics MPM solution allows marketing organizations to tap into any data source anywhere in the organization to get the answers they need for timely insight that supports fact-based marketing tactics and resource allocation.

"I was very skeptical when I was first introduced to HardMetrics," continued Buser.
"HardMetrics was positioned as a performance management solution, but it claimed not to require any database modeling, cubing or customization that other performance management tools typically mandate. It was not until I handed over a couple of files to the HardMetrics team and received within hours, a configuration of our own business data, that I knew we had hit on something truly remarkable."

HardMetrics has provided Bulldog Solutions the ability to drill down into any level of marketing campaign detail to understand what is going on, to proactively identify problems and fix them immediately. "HardMetrics helps us automate data extraction from our Eloqua platform and merge it with any other data source," noted Buser. "We can ask questions like: 'how much did we spend on each media promotion,' 'did our clients close a sale as a result,' 'what are the top three lead sources,' and get answers within minutes.

HardMetrics Marketing Performance Manager Highlights:

• Consolidate/correlate/aggregate marketing data with any other data source for closed loop analysis
• Capture: response rates, open rates, lead scoring, event attendance, click-through rates,
  conversion rates and any other success metric meaningful in campaign management
• Marketers can define, drill and maintain on their own: dashboards, scorecards, reports
  and alerts
• Do outcome analysis in an instant and receive answers in minutes
• Shortest time to implement, production ready in hours/days not weeks or months
• Lowest cost to own
• Easy 'codeless' implementation, reducing the implementation burden on IT:

No software customization required

No database modeling, change or maintenance required

No connectors or data extraction code to implement and maintain

No data formatting or layout standardization requirements

• 100% pure Web application (zero client, cross-platform, multi-browser)
• All function and data access privileges controlled by role-based security
  

Todd Davison, President at Bulldog Solutions concluded: "Without HardMetrics, we could not have scaled to support new client business with the kind of analysis we are committed to providing. HardMetrics has reduced 90% of the time, effort and cost previously required for closed-loop marketing. The ability to throw a file into the HardMetrics engine and have it configured automatically is unbelievable. No other market solution offers us this kind of flexibility with the ease HardMetrics offers."